A Lifestyle Built for Leaders
About Us
We’re a Transformation System Built for Entrepreneurs Who Lead
At the core of our method is a belief: when your mind, body, and lifestyle are aligned, every area of your life—your business, your relationships, your energy—rises to a higher level.
We work exclusively with elite entrepreneurs who are successful in business but feel disconnected from their health, clarity, or focus. Using a precision-based, high-performance coaching approach, we help you reclaim your energy, discipline, and presence—without burnout or extremes.
Our work goes beyond aesthetics. It’s about creating a foundation for sustainable, high-level living—one that feels powerful, calm, and fully aligned with who you are.
One of the powerful tools we offer, when it fits your journey, is DNA Wellness Testing. This game-changing insight system allows us to understand how your body was designed to function at its best. Your personalized plan can integrate insights from your genetics, your lifestyle, and your goals. Nothing cookie-cutter. Nothing generic.
When you join us, you’re not just getting a coach. You’re stepping into a tailored system designed to help you lead your life with strength, peace, and intention.
Welcome to the lifestyle you and your business have been waiting for.
The Founder
Alex has been an entrepreneur since high school, but for years, he quietly struggled with insecurities related to his weight and health, often feeling out of sync with his body. Even though he was building businesses and showing up for others, something was missing.
Everything shifted when he discovered the power of personalization. Using his own DNA insights, combined with performance-focused strategies, Alex began building a lifestyle that worked with his body, not against it. Through intentional nutrition, smart training, and a grounded mindset, he rebuilt his health and physique—eventually stepping on stage as a bodybuilding competitor.
Since then, Alex has coached hundreds of entrepreneurs, helping them align their health with their ambition. His mission is to empower leaders to feel just as powerful in their minds, bodies, and lifestyles as they do in the boardroom. Today, he lives and works remotely in Costa Rica, embodying the freedom, balance, and vitality he helps his clients achieve.
This coaching system was built from experience, insight, and a desire to help others lead—not just in business, but in life.
